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MEDIA E ENTERTAINMENT Now Playing On Your Cell Phone 26-03-2006 Now Playing On Your Cell Phone Advertisers are jumping on the mobile marketing bandwagon. Will subscribers join them? Discovery Channel's I Shouldn't Be Alive profiles people who have survived some pretty unusual (and life-threatening) ordeals, from shipwrecks to snowstorms. It's also relying on an unconventional way to hype the show: cell-phone marketing. On the eve of the second season's debut, Discovery Channel began offering prizes, free ringtones, and weekly trivia questions via short text messages(SMS) to subscribers of some of the country's biggest mobile-phone companies -- Cingular Wireless, Sprint Nextel (S), and T-Mobile. So far, more than 15,000 people have signed up to receive SMS trivia and reminders to watch the show, and they are among its most loyal fans, says Julie Willis, senior vice-president for marketing at Discovery. "We are getting a lot bolder about mobile marketing," she says. "This is something everybody should be doing." Fonte: BusinessWeek [Leggi l'articolo completo] VISUALIZZA TUTTE LE NEWS cellulari UMTS | connessione UMTS | tariffe UMTS | servizi UMTS | giochi UMTS | UMTS Vodafone | UMTS Wind | UMTS Tre | UMTS Tim | Smartphone UMTS | cellulari UMTS Nokia | cellulari UMTS LG | cellulari UMTS Samsung | cellulari UMTS Sony Ericsson | cellulari UMTS Siemens | mercato UMTS | cellulari UMTS Motorola | convegni mostre fiere UMTS | musica su UMTS | media e entertainment | software per cellulari UMTS | DVB-H - TV digitale terrestre su UMTS | promozione UMTS | VoIP su UMTS e WiFi | cellulari UMTS Palm | cellulari UMTS Sagem | Super UMTS HSDPA | Wi-Max | cellulari Blackberry | iPhone | tecnologia UMA | Super UMTS HSUPA | google android | cellulari UMTS Sharp | GPS su cellulare | Smartphone HTC | LTE | Netbook 3G

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